Set to launch in mid 2009, Dubai's new airline to concentrate on regional flights, moving to support corporate and vacation travel. The brand identity and livery for FlyDubai will be unveiled in the coming months.
HH Sheikh Mohammed bin Rashid Al-Maktoum, UAE
Vice President, Prime Minister and Ruler of Dubai, has approved the
name FlyDubai from a shortlist presented by HH Sheikh Ahmed bin Saeed
Al-Maktoum, Chairman of the new low-cost airline.
Sheikh Ahmed said "FlyDubai is a simple, yet powerful call to action.
It makes an immediate link to our core business, which is providing no-frills flights to bring people to and from Dubai.
The name also carries a strong association with the city of Dubai,
itself a brand synonymous with excellence, reliability and an
international, pro-business approach.
FlyDubai's operations will potentially cover an area of some two billion inhabitants. It will support Dubai's commercial and tourism sectors by serving a
new set of travelers, and providing them with affordable air links to
popular, high-demand destinations.
A lot of ground work has been done thus far, and I'm pleased to
note that FlyDubai is on track to launch its first flights by
mid-2009.
FlyDubai will initially focus on regional flights within the GCC area and surrounding countries.
Its operations will be entirely separate from Emirates Airline and Group.
Ghaith al Ghaith, Chief Executive, FlyDubai said
'Since the government announced the formation of Dubai's new low cost airline in March, it has been all systems go.
We are recruiting for key positions, evaluating aircraft options and
routes, working out our pricing and distribution strategy, and putting
in place the structure and operational resources for the business.
'Efficiency is the pillar of our business model. In terms of our
customer proposition, we will focus on keeping things simple and
flexible. We want to make it easy for our customers to interact with
us, and to have more control in how they book, purchase and select
value-added services to their basic flight experience.
'It has been a busy time, but everything is going to plan. The
selection of a name for the airline is only the first of many
milestones to come, and we look forward to announcing more details over
the coming months.'